ISTD Design Museum
BA (Hons) Graphic Design - Year 3
Module: ISTD Competition Brief (February 2015)
Brief: To design a new typographic identity for the Design Museum, as it’s relocating to a larger premises in Kensington, London in 2016.
Outcome: It was my aim to create a logotype that spoke simplicity, innovation and positivity. The logotype itself I created using a mixture of different fonts and custom letterforms. The 'D', which also resembles an arrow, provides a positive connotation of design moving forward. This along with the linear motif portrays the new, geometric and innovative building that will be home to the new Design Museum from 2016. I combined these subtle elements with strong imagery to highlight the broad range of spaces and exhibitions to keep it as flexible as possible for the museum moving forward.